Whether as a means of entertainment or research, short videos have solidified themselves as a type of audiovisual medium that has been increasing in popularity year after year. It is due to the new relevance of this video format that various social networks have chosen to add it to their platforms, among these we find the Instagram Reel. If you are interested in learning more about Reels on Instagram and how you can use them to increase your income selling Magic Hair hair care products as a distributor Of the brand, you can know all the instructions about wholesale sales by clicking here ➔ .
What are Instagram Reels?
Reels are the new format that Instagram has to present short videos within its platform. Like other networks, they consist of 15 to 60 second videos that can be recorded using the app's camera, you can edit them, put filters on them and add music from the library.
The Reels have their own space within Instagram to be able to share them and discover the content that other people make, thanks to the fact that it has an algorithm that presents you with new Reels based on your interests. This being the main reason why Reels have become an ideal new tool for marketing strategies, since you can create content and ensure that it will reach several people.
How to make a Reel?
Making a Reel is quite simple, you just have to follow the following steps:
- Open the Instagram app on your cell phone.
- Look for the “+” symbol, so you can upload content.
- Choose the “Reel” option
- Now you can record a new video or select one from your gallery.
- Add music, stickers, filters and edit to your liking.
- Raise your Reel.
Why implement them in your marketing?
The creation of content on networks is one of the most important digital marketing strategies today, especially on a network like Instagram, due to its large number of users.
Some of the advantages of implementing a Reels strategy on Instagram are:
- Interact and build trust with your customers.
- Improve the positioning of your brand on Instagram.
- Increase your number of followers.
- Increase traffic on your profile.
- Increase your number of sales and attract prospects.
- Promote your product for free.
Ideas for Reels.
Presenting your product and your brand through Reels is a fast and effective way to increase your sales. Just remember that, as a general rule, the last thing you want to do is cold sell. There are different ways to get a user to be interested in your product without asking them to buy it, for example:
- make a unboxing of your product.
- Use your product in a realistic context.
- Show the positive points of your product.
- Give advice on how to use your product or how to get the most out of it.
Behind the scenes:
In addition to selling, Reels are the perfect tool to humanize your brand. Use them to introduce the team behind the product, what is the process behind the production, includes bloopers or comedic behind-the-scenes content that you think might attract new followers.
Reuse valuable content:
Do you have a video of your brand saved? You can always edit it, resize it and reupload it to your Reels. Any content that you consider interesting for your Instagram followers is more than welcome for your Reels.
Especially if it's summary content that your audience might not have seen otherwise. For example, that two-hour podcast you uploaded to YouTube, you can choose to cut the best moments and upload them as a Reel.
Thank your customers:
Use your Reels to interact with your customers and thank them for their purchase. You can make a video packaging an order from a customer, personalizing the packaging with their name and thanking them throughout the entire Reel for their purchase. You can also make a Reel celebrating when your business is full, or when you have reached a certain number of followers.
Explain things about your product, about your brand, about the industry to which your business belongs, answer frequently asked questions that your customers have, etc. These types of videos, if they are made in a creative way, can attract the most curious audiences, as well as new prospects who had doubts about your product.
Whatever your strategy, remember that a fundamental rule of thumb for short videos is not to over produce. Sometimes a simple, yet creative and entertaining video is all it takes to attract a new prospect.
We hope this article has been of great help to you and your Instagram business. Do not forget to ask us in case you have any questions or contact us via WhatsApp giving click here ➔ , to learn more about how to sell the products Magic Hair as distributor Of the brand.