If you have created an account on Instagram, but you still don't know how to use it. Don't worry! We have prepared 10 brilliant tips for you to get the most out of it . Meet them!
Instagram is a social network that will allow you connect with your consumers in a completely different way . With more than 130 million active users each month and 45 million photos uploaded per day, this platform can make your Marketing campaign an instant viral hit .
Yes, you read it right. instagram it can make the difference between any company and a brand that generates a true connection with its audience. Keep reading, because today you will discover how increase the engagement of the community with your brand, position it, increase its notoriety and differentiate it from the competition on Instagram . All this, using this social network. You will see!
PS: If you want to receive personalized advice, do not hesitate to contact us.
10 Tips that will catapult you to success on Instagram
If you don't believe in the power of visual content, you still have time to back down. By putting these tips into practice, you will be able to consecrate yourself as the king of Instagram. Prepare the crown!
Tip #1: Set up an optimized profile
As in any social network, it is necessary that you have a profile that identify your brand and make it unique . It is important that you include: an image with your Branding, a brief but effective bio that summarizes what your space does, as well as the values that inspire it. Also, do not forget the most representative hashtags of your business.
Tip #2: Share varied and interesting content
Do you want to know what is the essential rule in instagram? The real star in this social network are the images and videos . The text fades to the background. Those that accompany the image should be brief: ideally, it should not exceed 140 characters.
Remember that the communication tone used on Instagram is playful and fun. The shared contents are creative, humorous and very visually appealing . It is essential that get to know your community in depth to find out what type of content you may find most useful and interesting.
But…. What content can work on Instagram? Here are some ideas:
- Videos (Instagram allows you to post videos up to 15 seconds long.)
- Different ways to use your product.
- Famous phrases or tips.
- The behind the scenes of your company.
- Picture collages
Tip #3: Use the power of hashtags
This is one of the social networks in which the use of hashtags It's practically an obligation. Using them will allow you to increase your notoriety regarding concepts or themes related to your niche . Yes indeed! It is better not to go too far, try to limit their number to 3. If you use too many, your followers will think that your images are spam.
At the same time, it will allow you to develop contests to increase engagement with your community. What's more, do you dare to create your own hashtag? Some brands have so that their followers can participate in their contests .
We recommend that when using hashtags you include:
- Your city or country (#BuenosAires, #NewYork, #Mexico).
- Your products, services or niche in the market (#Makeup, #Shoes, #Hotels)
- Your industry or specialty (#Marketing, #Travel, #Fitness)
Tip #4: Make them love your brand
According to a study made by Simply Measured, Engagement figures on Instagram are getting better and better . In fact, they have not stopped increasing, the average growth was 83% compared to the same period of the previous year.
The best way to generate true engagement is interacting with your followers and getting to know them in depth . Knowing what interests them and what they need will help you generate that indestructible bond with your brand. Likewise, interacting with your community through questions, "Likes", mentions and following other users will allow you to connect in an excellent way.
Tip #5: Enhance your strategy with the power of Email Marketing
Did you know that the Email Campaigns can help develop your strategy on Instagram? An Email is the best opportunity for your subscribers to know your profile on that social network. As? Add a button to your piece with a link to your account of Instagram so that your Subscribers can follow you.
Do you have in mind implementing a contest on this social network with the advice we have given you? A email campaign It can serve you to make it known among your contacts. Database and invite them to participate.
If you want to know other strategies to get the most out of the duo, we invite you to read our other Sales blogs by clicking here.
Tip #6: Measure each of your actions
As in any strategy Social Media, the key to achieve maximum effectiveness is measuring. Paying attention to Instagram metrics will allow you to know what type of content is the most engaging, as well as what are the best days and times to post . In each post you will get to know your audience a little more!
Tip #7: Connect with other social networks
Instagram gives you the possibility of synchronizing your account with your profiles on other social networks such as Facebook, Twitter, Foursquare, Tumblr and Flickr. Thanks to it you will be able publish simultaneous content on several channels at the same time .
Caution! This can be a good way to drive traffic from one platform to the other and get new followers, but remember that each one has specific characteristics, requirements and audiences , so the content that has been successful in one may not be in the other.
Tip #8: Play!
The most fun moment has arrived: playing with your followers! Sweepstakes, contests, and games are the best ways to connect with your audience and achieve much-sought-after engagement.
Would you like to organize a contest on Instagram, but you can't think of anything? Don't be discouraged! Here are some ideas:
Like contests: You can make your followers have to like your image to participate for prizes. This will increase the popularity of your publication and with it, its visibility.
Comment Contests: You can also make it so that to participate for prizes, users have to leave a comment at the bottom of an image. At the same time, you can ask them to mention their friends to participate. This can get you new followers.
Image Contests: As in the case that we mentioned before, you can encourage participants to share images related to a certain theme and using the contest hashtag that you determine.
Tip #9: Choose the best days and times
According to Ignacio Santiago, the best time of day to post is in the morning and after the working day . Also, the hours included between 2 to 3 pm. It is considered rush hour On Instagram. He Wednesday between 5 and 6 pm. It is the time when the largest number of online users are concentrated in this social network, so it is convenient that you use this day and time.
Regardless of what can be considered the most favorable times to publish on this platform, it is convenient that you be yourself and based on the analysis of the behavior and habits of your community , who defines what are the best moments.
Tip #10: Share high-quality images
As it is a social network where visual content prevails, we recommend that you use the highest possible quality in your images. The advantage of instagram is that you can apply them some filters that the application offers you and that can help beautify your posts. Avoid using them repeatedly.
The time has come to take action
You already know how to develop a successful strategy on Instagram and how the Email Marketing can give you a hand to achieve it. It is time that you dare to put it into practice, Start now to gain followers on your Instagram profile .
You are more than invited to visit our page, where you can implement your strategies on Instagram, by clicking here: